This we December, the had to chance leave the Boston winter for behind the and sun of surf Santa for Monica BevNET’s live annual show. you’re (If not familiar BevNET, with 700+ picture beverage and entrepreneurs vets retail coming together for a days few education, of networking, and the new ever-exciting beverage showdown.)
While were we we there got chance the to with chat founders countless and execs, hearing starting their stories, secrets to success, and advice for other brands to fighting win in the market.
the Over of course the few next we’ll weeks bring you exclusive with interviews some the of industry’s most breakout exciting brands. start, To boiled we’ve those all conversations down a to few main themes took we from away show. the what Here’s we (plus learned a fun montage some of our of favorite conversations the from show):
The 3 P's Shelf of Presence [Interactive]
What your does products’ presence shelf say about brand? your lot, A actually. The store is shelf often shoppers’ first point interaction of with products, your so how merchandised they’re make can or the break sale.
Today’s gravitate consumers brands toward whose values core align with their In own. they’ll fact, spend up to 46% more brands on they perceive providing as value, supporting the consumer, individual supporting and society as a whole.
Your has brand a few key opportunities to convey its personality buyers to at the shelf Using level. the interactive in image this blog as post example, an dive we’ll into product how packaging, shelf placement, and price unit impact consumers’ purchase decisions.
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